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When it comes to wealth management women want to work as a collaborative partner Instead of being told what to do. In my experience, I have met with many women who do not always feel that they are being heard or as though they were being talked over. Many prefer to be served by another woman who relates to them and understands their unique needs.
Women today have control over more assets simply because they live longer but only about 30% of Certified Financial Planners are women?
Women tend to have a more disciplined approach to investing that may have contributed to their stronger risk-adjusted returns. Female investors tend to invest in fewer speculative stocks and were less likely to hold on to stocks showing a loss.
Women are more likely to seek education and advice from investment professionals.
Women are more risk-averse than men when it involves managing their Individual accounts. Women achieved similar returns to men but took significantly less risk.
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